---
title: "Flourish Conversations: Building LATAM Startup"
description: What it Takes to Build a B2B SaaS Startup for LATAM SMBs
---

[![Flourish-Logo-Color-Gradient](https://events.flourishventures.com/hs-fs/hubfs/Flourish-Logo-Color-Gradient.png?width=750&height=337&name=Flourish-Logo-Color-Gradient.png "Flourish-Logo-Color-Gradient")](https://flourishventures.com/)

# ![FC](https://events.flourishventures.com/hs-fs/hubfs/FC.png?width=319&height=31&name=FC.png)

### What it Takes to Build a B2B SaaS Startup for LATAM SMBs

 

August 29, 2024  
9:00 AM PT  |  12:00 PM ET  
Register Below 

![Landing Page Banner - Version 1](https://events.flourishventures.com/hs-fs/hubfs/Landing%20Page%20Banner%20-%20Version%201.png?width=1028&height=818&name=Landing%20Page%20Banner%20-%20Version%201.png "Landing Page Banner - Version 1")

## Sign Up

With private innovation, increasing government support and stronger digital infrastructure, Latin America offers immense opportunities for fintechs aiming to serve the region’s SMBs. 

But startups expanding into this market face unique challenges that require resilience, a clear focus, and a deep understanding of LATAM regional nuances. Fortunately, fintech founders who have helped pave the way offer valuable lessons and insights. 

Join our next Flourish Conversation with LATAM lead investor Diana Narváez as she sits down with fintech superstars Kamino Founder and CEO, Gonzalo Parejo, and Morada Uno Founder and CEO Santiago Prado to discuss: 

- What inspired them to start fintechs in the region and the initial hurdles they faced
- Why a key to success in the region lies in understanding and addressing the specific needs of LATAM's SMBs
- Words of advice for founders building and scaling SaaS companies in LATAM

 Don’t miss this engaging 30-minute discussion with two of LATAM’s leading fintech founders!

## Speakers

![FC Landing Page Speakers (6)](https://events.flourishventures.com/hs-fs/hubfs/FC%20Landing%20Page%20Speakers%20(6).png?width=250&height=250&name=FC%20Landing%20Page%20Speakers%20(6).png "FC Landing Page Speakers (6)")

#### Diana Narváez

Principal  
Flourish Ventures

![FC Landing Page Speakers (7)](https://events.flourishventures.com/hs-fs/hubfs/FC%20Landing%20Page%20Speakers%20(7).png?width=250&height=250&name=FC%20Landing%20Page%20Speakers%20(7).png "FC Landing Page Speakers (7)")

#### Gonzalo Parejo

Founder and CEO  
Kamino

![FC Landing Page Speakers (8)](https://events.flourishventures.com/hs-fs/hubfs/FC%20Landing%20Page%20Speakers%20(8).png?width=250&height=250&name=FC%20Landing%20Page%20Speakers%20(8).png "FC Landing Page Speakers (8)")

#### Santiago Prado

Founder and CEO  
Morada Uno

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