With COVID, mobile adoption and digitization accelerated around the world and dramatically increased the use of digital services for online shopping, delivery, banking and more. The technology applications and platforms that people use every day to connect, conduct business and manage their households feature more and more integrated financial services—such as online payments, insurance and credit—and are creating ‘must-have’ value and efficiency.
We think about this fintech trend as “Embedded Finance” (where financial transactions are integral to an app’s functionality) and break it down into three components.
Gain an in-depth understanding of each of these components with our three-part series.
More and more non-bank businesses—such as fintech companies, retailers, small businesses, and manufacturers—are now offering online financial products within their apps to better serve customers.
These include payment options - ie., buy now, pay later (BNPL), credit, and insurance are now offered within apps and platforms that people use everyday. With increased digitization, consumers and small businesses are achieving their goals through easier, more transparent ‘embedded’ access to financial services and products.
The third panel in Flourish Ventures’ 2021 Embedded Finance Series tackles Plugins or the fintech products within a platform that can leverage existing networks to create new products and reach new audiences. These fintech products - such as insurance and credit offerings - naturally ‘plugin’ to a technology platform or application and offer more agile, efficient and valuable customer experiences.
Join our India investment lead Anuradha Ramachandran when she sits down with four leading global fintech founders from high growth fintech companies Toffee Insurance (based in India) and Qoala (based in Indonesia), Dinie (based in Brazil) and ZestMoney (based in India) as they discuss:
Co-founder, CFO & COO, ZestMoney
Co-founder and CEO, Dinie
Co-founder and CEO, Toffee Insurance
Founder and CEO, Qoala
Director, Flourish Ventures